Privacy Policy

Effective Date: 12 August 2025
5Blues Events, a subsidiary of Applique Australia Pty Ltd (ABN 67 682 997 413) (“we”, “our”, or “us”), respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website 5blues.events.

1. Introduction

By using our website, services, or making a purchase, you agree to the terms of this Privacy Policy. We collect personal information only where it is reasonably necessary for our business activities, to provide you with the services you’ve requested, and to meet our legal obligations.

2. Information We Collect

We may collect and hold the following types of information:

a. Data Storage Location:
Our website and data are hosted in Australia. Certain third-party services may store data in servers located overseas. When doing so, we take reasonable steps to ensure your data is handled in accordance with Australian privacy laws.

b. Registration Data:
Information provided when creating an account, such as your name, email address, username, and password.

c. Purchase Data:
Details about purchases you make on our site, including billing information, order history, and payment details (handled securely by our payment processor).

d. Support Data:
Information provided when submitting support requests, including your contact details and any necessary account or transaction information.

e. Comments:
When you leave comments on our site, we collect the data shown in the comment form, your IP address, and browser user agent string to help spam detection.

f. Contact Form:
Details you submit through our contact form, including your name, email address, and inquiry details.

g. Google Analytics:
We use Google Analytics to collect anonymised traffic data to help us understand website performance and user behaviour.

h. Cases for Using Personal Data:

Verifying and identifying you during website use
Providing technical support and assistance
Sending service updates and important notifications
Monitoring account activity to prevent fraud and ensure security
Personalising website content for an enhanced user experience
Ensuring smooth technical and administrative performance of our services

3. Embedded Content

Some pages may include embedded content (e.g., YouTube videos, Facebook or X/Twitter feeds). These third‑party sites may collect data about you, use cookies, and monitor your interaction, as if you visited their site directly.

We Use:

Facebook – Displays our posts and timeline. No cookies or IP sharing until you consent.
Twitter (X) – Embeds live updates from our feed. No data shared until consent.
YouTube – Embeds videos. Data is only sent if you choose to play content.

You should review each service’s privacy policy for further information.

4. Cookies

Cookies help improve your browsing experience by storing preferences and tracking site usage statistics. You may disable cookies in your browser at any time; however, some site features may not function correctly.

We use:

Necessary Cookies (security, authentication, session management)
Performance Cookies (Google Analytics)
Functionality Cookies (remembering preferences)

5. Who Has Access to Your Data

If you are not a registered user, we do not store personal information beyond temporary technical logs.
If you have an account, administrators and authorised support staff may access your personal information only when required for support or account management.

6. Third Party Access to Your Data

We do not sell your personal data. Limited data may be shared with trusted business partners only when required to provide services (e.g. ticket processing, payment gateways, or license validation).

Examples:

Envato Pty Ltd – for validating purchase and license data.
Dry Tickets – as our ticketing platform to manage ticket sales, event registration, and entry. Dry Tickets may process and store your personal information for these purposes in accordance with their own privacy practices.

7. Data Retention

We retain your personal data only as long as it is reasonably required for the purposes outlined in this policy, or as required by law.

Comments and support tickets are stored until deletion is requested.
Account data remains until you request closure.

8. Security Measures

We use SSL/HTTPS encryption, firewalls, and other security measures to protect your personal information. In the event of a data breach, we will comply with the Notifiable Data Breaches scheme under Australian law, informing affected individuals and the OAIC when necessary.

9. Your Data Rights

Under Australian privacy law, you may:

Request access to personal information we hold about you.
Request correction of your personal information.
Request deletion of your personal data (subject to legal retention obligations).

10. Third Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies before providing any personal information.

11. Legal Disclosure of Data

We may disclose your information if required by law, court order, or to comply with legitimate government or law enforcement requests.

Contact Us

If you have any concerns or questions about our Privacy Policy, please contact:
Privacy Officer – Applique Australia Pty Ltd
📧 Email: 5bluesm@gmail.com